hi, i’m yerin!

I’m a pop culture and style writer, editor, and author based in New York City. Originally from Seoul and a graduate of Syracuse University’s Newhouse School of Public Communications, I love to tell compelling, yet meaningful stories, and am particularly passionate about spreading cultural sensitivity through the lens of entertainment, beauty, and fashion.

I’m currently an editor at PopSugar, where I cover and edit trends and viral features. Notable works also include a viral profile on Olympic gymnast Suni Lee and her catapult into fame, along with PopSugar’s first-ever Asian Pacific Islander American destination, among various stories dedicated to inclusivity. My writing has also appeared in Seventeen, InStyle, and more.

My first book, I Love BTS, is an unofficial guided journal for BTS fans to muse about their love for the Bangtan Boys via detailed prompts and trivia questions. Published by Adams Media and Simon & Schuster, the book is out May 16, 2023 and currently available for pre-order on Amazon, Barnes & Noble, and anywhere else books are sold.

While my main passion lies in words, I also have a graphic design background, which includes freelance design for cookbooks, special-edition magazines, and more.

Feel free to contact me at yerinkim32@gmail.com or find me on Twitter or Instagram to say hello. For media inquiries related to I Love BTS, please contact adamspublicity@simonandschuster.com.